Outcome Based Buying in Now Available in Display & Video 360

Contributor, September 23, 2019

Google has released Outcome Based Buying in Display & Video 360, a dynamic new feature which enables advertisers to pay for clicks while simultaneously optimizing for CPA. Previously, advertisers were limited to only purchasing inventory on a cost-per-thousand impressions (CPM) basis.

Advertisers should take note that Outcome Based Buying does not presently support the following:

    • Impression based budgets, non-invoiceable CPM fees or percentage of media fees
    • Attribution models for impressions
    • Average CPM constraints
    • Creatives hosted outside of the Display & Video 360 or Google Campaign Manager platforms
    • Any Video, TrueView, or Native Inventory
    • Third party viewability targeting is also not supported on Outcome Based Buying

If you would like to begin using Outcome Based Buying in Display & Video 360, we can help you set-up everything to get started.

At present, Outcome Based Buying is available for all display campaigns enabled with a post-click conversion goal.

For more information, please contact us on the form below.