Oraki Newsletter – July 2016
Contributor, July 20, 2016
Welcome to our July 2016 Newsletter!
It brings us great pleasure to welcome you to the 1st edition of the Oraki newsletter. Our goal going forward is to update you on a monthly basis with important industry news, key features about the products you are using and provide actionable knowledge to grow your revenue!
We look forward to hearing your feedback. Enjoy the newsletter!
Sincerely,
Oraki
Case Study: The New York Times – Winning with Native Advertising
Native advertising is an increasingly popular ad monetization strategy for publishers.
The New York Times is an early adopter, and recently Google caught up with their Managing Director of Ad Innovation, Nicholas Van Amburg, on what they’ve learned from running native ads.
Continuing Programmatic Education – DoubleClick for Publishers: Native Ads 101
https://www.youtube.com/watch?v=nqq3e2VFrGM&feature=youtu.be
Continuing Programmatic Education – DoubleClick for Publishers: Using Native Ads
https://www.youtube.com/watch?v=A9mzGUZQllI&feature=youtu.be