Monetization Case Study – A Prominent Online Media House
Contributor, March 29, 2017
Oraki is a global digital solutions provider offering ad technologies, monetization solutions, and value-added services to publishers and advertisers worldwide. With extensive expertise in sell-side ad technologies, Oraki is recognized as an official Google Certified Publishing Partner (GCPP) and has been an official DoubleClick by Google partner for over ten years for optimizing DFP Premium, DFP Small Business, and DoubleClick AdX.
In 2016, Oraki began working with one of the world’s largest online media houses, a family of websites that earn hundreds of millions of monthly visitors to all of its properties per month. Oraki was tasked with improving all of the company’s properties in order to improve the monthly advertising yield.
One of its websites, a women’s lifestyle portal, which receives tens of millions of visitors per month in Europe, was due for optimization.
At the time, this particular site was not properly financially capitalizing on its traffic due to an abundance of underperforming ad units across the website.
The main reason for the growth was due to improved optimization and techniques which significantly improved the efficiency and performance of the ad units on the website.
We believe that the better optimization and ad unit performance resulted in creating an uplift of the website’s revenue from May 2016 onwards:
- Added new high conversion products – Desktop, Mobile, and Video
- Better placement and traffic optimization
- PMPs – Private Auctions, Preferred Deals, Private Marketplaces
- Better management of their inventory and the CPM.
While at first, it may feel like taking a deep dive into the unknown with so many intriguing options available to publishers, we completely appreciate that adding new monetization solutions to your website is not a straightforward and simple process.
Regardless, you shouldn’t be hesitant to press forward and try to improve your monthly revenue. Your website should be a vehicle for making money and we’re here to assist you along the way to amplify your monthly ad revenue.
Oraki can enable your website to add all of these effective monetization streams to your website and then handling all of the complex optimizations thereafter.
We hope the writing of this post has assisted you to better understand how your website monetization strategies can be optimized and improved in the short term. If you would like to hear more, please feel free to contact us below.