Kubient Launches First RTB Digital Out-of-Home Platform

Kubient, a New York-based digital audience marketing platform, has announced the introduction of the first real-time bidding (RTB) solution for digital out-of-home (DOOH) advertising locations.

Initially exclusive to the US and Canada, the open RTB marketplace will bridge supply and demand-side platforms (DSPs) into a digital market for North American DOOH screens.

The platform will initially offer inventory from NRS and ReachTV. The company has stated that it expects to add additional inventory in North America by 2020.

Kubient’s open-RTB platform uses patent-pending artificial intelligence technology to prevent ad fraud.

“Brands that want to reach consumers at high foot-trafficked venues can leverage our integrated full-stack audience platform to reach, optimise and connect with their audiences with the efficiency available to marketers…in addition to retargeting them throughout the day across all digital channels,” said Chris Andrews, Chief Digital Officer of Kubient.

Kubient plans to offer advertisers both a managed service and self-service solution on the platform.