Inside of Outstream, Taking a Closer Look at InRead
Contributor, April 23, 2018
Outstream for Publishers
Unlike pre-roll, mid-roll, and post-roll formats, outstream is not dependent on existing video content. All types of publishers can increase monetization opportunities with video outstream because it allows publishers to enjoy revenue from video without having to face the complexities or demands of producing video content while at the same time ensuring an excellent user experience on the site.
InRead Video Monetization
InRead is a type of outstream video format that is designed to open up when there is demand and expands to show between text. Publishers have the option to choose whether the player will pause if the player becomes less than 50% viewable or the player can continue in the bottom right-hand corner of the page in a minimized size. In both cases, the video player will close upon the completion of the advertisement. Oraki’s outstream tags are connected to buyers from hundreds of dynamic demand sources. Any publisher can use outstream within their content as a means of creating website monetization on desktop and mobile. Implementation of outstream onto a webpage is simple – webmasters simply need to add a universal, simple tag which will take a small footprint onto the web page.