Google launches video ad sequencing on TrueView in Display & Video 360 (DV360)
Contributor, October 7, 2019
Users of Display & Video 360 are now able to launch ad sequencing on YouTube video campaigns.
Video ad sequencing allows advertisers to show a series of TrueView in-stream, bumper, or non-skippable ads in a precise order as determined by the advertiser, in order to create a single narrative experience for the user.
Advertisers have the choice to either bid:
Target CPM – Available for all YouTube formats (TrueView in-stream ads, non-skippable in-stream ads, and bumper ads)
Maximum CPV – Available only for TrueView in-stream ads.
If you would like to begin using TrueView in Display & Video 360, we can help you set-up everything to get started.