Advertisers Begin Push Back Against Publishers, Industry about Transparency
Contributor, April 19, 2017
In a recent interview with The New York Times, Marc S. Pritchard, chief brand officer of Procter and Gamble, outlined his current frustrations with digital advertising in 2017.
In particular, Mr. Prichard spoke of his desire for more industry transparency and simplicity from ad agencies and tech companies (Google, Facebook) with regards to how ads are measured, the importance of ad viewability and future measures that need to be taken by publishers in order to ensure advertiser brand safety.
Mr. Pritchard’s opinion perhaps accuratey projects a growing sentiment among premium advertisers in the industry whom have started becoming more reserved and cautious with their ad spend due to the industry’s lack of nontransparent accountability.
Let us know what you think of the growing trend of advertisers being displeased by the current state of ad transparancy and what you think can be done to improve it.