AdSense Changes for 2021: AdSense to Shift to a First-price Auction Model

Takeaways

• • AdSense update of first-price auctions will affect AdSense for content, AdSense for video, and AdSense for games.

• • AdSense for search and AdSense for shopping won’t change for now.

• • All of Google’s publisher stack will be on a first-price auction model.

• • Advertisers will need to shift their bidding strategy and possibly reassess budgets.

• • Publishers’ value continues to be protecting and ensuring high-quality content, a valuable and engaged audience, and the right ad experience.