Ad Exchange of the Year – DoubleClick AdX
Contributor, October 13, 2020
What helps publishers achieve an effective monetization strategy is working with the world’s best ad exchanges
We believe that DoubleClick AdExchange is the world’s best ad exchange for publishers and should
Why should you join AdX, the world’s best ad network for publishers?
DoubleClick Ad Exchange (AdX) is Google’s programmatic platform featuring Real-Time Bidding (RTB) technology for premium websites to be paired with premium advertisers. AdX pairs buyers and sellers across the industry and works with premium publishers and advertisers in the world’s largest real-time programmatic RTB bidding exchange. Connected to ad networks, agencies, and third-party demand-side platforms, the AdX marketplace is driven by advertiser demand, conducted via live auction for the ad units.
If you have more than 5M visitors to your website per month, then you can and absolutely should switch over to AdX. Publishers featuring AdX on their websites are exposed to the world’s most premium advertisers who are eager to spend significant advertising budgets on sites that are widely trafficked. Just this difference alone between membership in AdSense and/or AdX equates to a significant financial gain for the publisher who qualifies and begins using AdX.
In addition, AdX reaches its full potential when it is enabled to compete with other networks via Google’s ad serving platform – DoubleClick for Publishers (DFP). By utilizing DFP (either Small Business or Premium), publishers can rotate between ad networks for their ad units, in addition, to directly selling ad space to advertisers, while always striving for 100% fill rates through the real-time competition since added competition for ad units drives the CPMs higher.
With a multitude of demand sources in competition for more of your website’s ad units (5 instead of AdSense’s 3), more bidders are involved for more ad units and the stridently pushing higher the price of the winning bids for your ad units. In the end, there’s no comparison, publishers make significantly more money by having AdX paired with DFP on their website.
Ultimately, if you’re a publisher who is aiming to maximize your advertising revenue and your website has over 5M visitors per month, then graduating to AdX should be your goal.
- Sell your ad space to the highest-paying buyers in real-time
- Increase revenues from premium and remnant inventory
- Detailed reports on all of your inventory
- Realize higher margins
If you would like to join AdX and potentially make more money from your traffic, we can assist you in making this happen and putting your website on the path to maximizing your financial yield from advertising.
Though if your website doesn’t have millions of impressions per month, chances are that you have already added AdSense to your website as one of your first decisions for monetizing your website.