About Us
Scaling New Heights
in Digital Publishing
Oraki (formerly Total Media Solutions) is your trusted partner in the digital publishing world. As a tech-based revenue management company, we specialize in simplifying the lives of publishers through cutting-edge technology, effective digital monetization strategies, and valuable data insights. With a publisher-centric approach, our expert consulting services guide you towards success, helping you reach your peak performance.
The name Oraki was inspired by the Maori name for the highest peak in New Zealand – Aoraki. At Oraki, we strive to be the best in our industry, to achieve great heights, and to bring our customers and partners along on the journey.
Our mission is to empower publishers with the tools and expertise needed to maximize revenue, engage audiences, and scale new heights in the dynamic digital landscape.
Our vision is clear – to become the industry-leading publisher technology company.
As a close and family-oriented company, we’re committed to nurturing happy employees while driving remarkable revenue growth for publishers. We believe in a culture that fosters success both within our team and with our clients, all the while upholding outstanding quality benchmarks.
Together, we’ll reach new heights of success and redefine the standards of excellence in the industry.
Why Select Us?
Partnering to Provide Seamless Advertising Capabilities
As one of only nine Google-certified resellers worldwide, we offer a complete solution to meet all your revenue needs as your business grows. We have extensive knowledge which we use to provide services and support, helping you to maximize your site’s potential. Our expertise also extends to working with advertisers and agencies, which provides a direct line to quality traffic for your inventory. In short, we’re a one-stop shop for all your revenue management needs.
State-Of-The-Art
Technology
20+ Years Of
Expertise
Agility And
Simplicity
Exceptional Service
And Support
Sustainable,
Compliant Yield
Customer-Friendly
Payment Terms
Our Team
Amitai Tafla
Chairman of the Board
Amitai Tafla is the founder and Chairman of the Board of Oraki.
Amitai Tafla founded Oraki (formerly knows as Total Media Solutions) in 2005, serving as CEO until 2011. Under his leadership, the company became Israel's leading vendor for ad serving solutions. His strategic, long-term approach and deep understanding of the market facilitated strong relationships with multi-national companies, enhancing their digital capabilities with cutting-edge technologies.
Sivan Tafla
Chief Executive Officer
Sivan Tafla is the co-founder and CEO of Oraki and serves on its board of directors.
Under Sivan's determined leadership and enthusiasm for digital media, Oraki has evolved from a local firm to a major industry player, offering top-tier advertising solutions, technologies, and services to businesses in the digital realm.
Ben Erdos
Chief Strategy Officer
Ben is an expert in ad operations, support, and training on the sell side. He possesses a wide array of skills in online media and advertising technologies. In his strategic role, Ben guides Oraki and our publishers, crafting and effectively implementing digital strategies, and ensuring they achieve optimal ROI.
Roni Nisimov
Chief Business Officer
With 15+ years of experience in NYC and Israel, Roni is a seasoned expert in business development, sales, and partnerships. Her strong focus on initiating, managing, and growing both SaaS and media businesses has made her a vital asset to enterprises and tech startups across Israel, the EU, and the U.S. At Oraki, Roni leads the business side, overseeing strategy, sales, partner relations, and marketing.
Itai Peretz
Head of Marketing
Orit Ben Ami
Chief Financial Officer
With over 17 years of experience in finance and corporate development, Orit leads the finance and accounting department, applying her vast knowledge in global tech companies and startups. Her expertise spans corporate budget planning, business analysis, fundraising, IFRS and US-GAAP reporting. Prior to Oraki, Orit was the CFO at PetNovations, and held financial roles in leading companies including Stokton, Netafim, and PWC.
Reut Naftali
HR & Admin
Elki Karmi
Head of Buy-Side Solutions
Ryan Rakover
Trust & Safety Expert
Ece Yildiz
Sales, EMEA
Daniel Ganlin
Head of Publisher Integration
Adi Pinco
Head of Publisher Rev-Ops
Ziggy
VP of Happiness
Riki Perry
In loving memory of our Chairwoman, friend, and mentor
In August 2021, we lost Riki Perry, Oraki's Chairwoman of the Board, after a long battle with pancreatic cancer. A mother of 2, a grandmother of 7, a wife, and dear friend, she was 72 at her passing, lived life to the fullest, and was loved and respected by those who knew her.
